Hi, I’m David. I help Product teams excel in the face of change.
A mix of 20+ years of UX experience and an MBA has made me fluent in the languages of both design and business.
Servant leader and mentor
General Assembly as a 12-week UX instructor, teaching early-career professionals in Washington, DC office
ADPList as a mentor, currently serving early-career design professionals
Innovation that leads change
Optimizing innovation processes with AI at McKinsey & Company and leading AI Product at startup Nooma
Led innovation elsewhere through regulatory changes, market pressures, and operational upheaval of AI
User-centered, business-forward
Aligning Business objectives and Product initiatives to serve users while managing risks
I build common ground between business stakeholders and design practitioners
Leading Innovation
Product Strategy: Mosaic Financial
Defined and conducted all research, and facilitated senior leadership retreat workshops. Facilitated on-site workshop sessions, analyzed results, and provided counsel to CPO for strategy development.
AI-driven Business Innovation Platform: McKinsey & Company
Conducted discovery and design strategy for McKinsey’s AI-driven innovation tools, LeapAI. Informed GTM with insights, delivered working with international NGOs.
Design Sprints and Mobile: Renovate America
Reshaped user experience for nice home improvement consumer finance after regulations forced changes. Conducted Design Sprint with cross-functional partners to capture critical legal risks and develop solutions.
Product Leadership: Nooma Startup Automation
Scoped and built AI-enabled automations for the research and fact-finding phases of a typical consulting or research engagement. Set goals, work initiatives, and product development in a dynamic startup environment
Industries include Ecommerce, Home Improvement Financing, Home Electrification and Efficiency, Consulting
Leading teams to big outcomes
Raising on-site conversion by 40%
Director over a small but mighty team expanded the design system scope to full site experience
Analyzed funnel abandoment and aligned leadership team on optimization strategy
Found efficiencies to build a design system from scratch with 25% of a designer’s time
Growing niche financing to $2B funded
Director over Product and Communication Design, supporting Technology and Marketing
Led discovery and design of B2B platform for home improvement financing
Expanded the design practice to engage cross-functional sales stakeholders in user research
Creating research capacity out of thin air
Led the Merchant Experience team at LivingSocial while contributing as UX Manager at large
Started the research team at LivingSocial, going from nothing to on-site research sessions every 2 weeks
Trained 30+ cross-functional teammates to conduct field research yielding strategic insights