Resume

Innovative product and design executive focused on elevating Design and Product delivery by leveraging emerging AI-driven capabilities. Bringing over 20 years of experience driving digital transformation and product innovation in regulated industries. Proven track record of leading cross-functional teams to develop compliant, user-centric solutions that significantly enhance customer satisfaction and operational efficiency. Trusted advisor to C-suite executives, specializing in clean energy financing, consulting, and strategic product development.

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The Poetry Shop

November 2025 - Present

San Diego, CA 

Co-Founder

Applying product strategy and operational design principles to build an independent online bookstore from the ground up through entrepreneurial resourcefulness and ambiguity tolerance essential to fractional leadership.

  • Developed go-to-market strategy and merchandising framework for underserved niche audiences, validating product-market fit through direct customer engagement

  • Designed and implemented end-to-end supply chain from wholesale relationships through last-mile delivery

  • Engineered automated systems for inventory categorization and merchandising, balancing technical efficiency with customer experience

  • Own all customer touchpoints from social media strategy to service recovery, modeling the hands-on leadership approach I bring to fractional engagements

Nooma Group

November 2024 - August 2025

San Diego, CA 

Head of Product, Fractional

Brought in as fractional product leader to establish product strategy and development approach for an AI-enabled operations platform serving management consulting and business transformation clients.

  • Translated ambiguous client needs into concrete product requirements by conducting stakeholder research and developing shared vision across consulting partners

  • Established product development framework balancing innovation velocity with enterprise client expectations

  • Partnered with technical leadership to define AI-powered features for customer research and business prospecting workflows

Panarelli Consulting

June 2009 - Present

San Diego, CA 

Consultant: Product & Experience Design

This is a my independent consulting work that has filled the gaps between full-time postiions over the last 15+ years.

  • Fractional Head of Product: Initiated 0-to-1 launch of an AI-powered enterprise automation SaaS platform by defining, developing, executing operational workflows for boutique consulting

  • Special Projects: Accelerated time-to-launch when delivering a 0-to-1 payment platform MVP by co-leading contract negotiations, synthesizing user research, and shaping the experience to maximize market adoption

  • Strategy Consultant: Delivered strategic transformation of a client’s Product organization by producing actionable roadmaps through competitive analysis and C-suite working sessions

  • UX Consultant: Found product-market fit across B2C, B2B, and regulated industries by leading user-centered design from concept to validated prototypes within compliance standards for enterprise and startup clients

McKinsey & Company

Feb 2023 - Aug 2024

Los Angeles, CA

Experience Design Director

  • Expanded McKinsey's service offerings by piloting an AI-powered business innovation platform and implementing early GTM adoption strategy with 5+ LATAM NGOs; feedback contributed to iterative improvement

  • Enhanced constituent services in state government by redesigning legal services for vulnerable populations

  • Elevated Firm client capabilities and colleague performance in Design Thinking and Innovation by mentoring and coaching colleagues with office-wide presentations and workshops

Creative Market

Jul 2019 - Jan 2022

San Francisco, CA (Remote)

Director of Product Design

  • Drove a 40% increase in on-site marketplace performance through coordinated execution of Experience Design and Marketing strategies with a new consumer-facing design system

  • Catalyzed innovation across strategic initiatives by leading special projects such as subscription product modeling and the optimization of design operations

  • Built a high-performing remote Product Design and Research team, advancing organizational maturity and team capability through performance standards and targeted skill development

Renovate America

Nov 2014 - Feb 2019

San Diego, CA

Director, Design

Director, Design (‘18 - ‘19); Sr. Mgr of Experience Design (‘18); Sr. Experience Designer (‘14 -‘18)

  • Led and mentored Communication and Product Design teams, implementing strategic career frameworks and driving product vision through compelling storytelling and communications

  • Enabled $2B in incremental clean energy funding through the architecture of a multi-state B2B financing platform, balancing growth with legal compliance and risk mitigation

  • Accelerated research speed 4x and improved insight quality by overhauling customer research methods and leading B2B field training to expand customer feedback and deepen collaboration across product teams

  • Launched the industry’s first iOS/Android mobile app for PACE clean energy financing through end-to-end UX leadership in partnership with Product and Engineering

LivingSocial

Nov 2011 - Jun 2013

Washington, DC 

Manager, User Experience

  • Achieved 25% increase in online inventory exposure by implementing a site redesign while orchestrating product design efforts at a fast-paced, venture-backed start-up

  • Built a foundational user research practice, scaling to 10+ biweekly ongoing in person customer interviews, providing rich, qualitative depth to augment quantitative product analytics

  • Built thriving Merchant Experience and Research functions by fostering design culture and guiding a new generation of early-career designers and interns

Skills

  • Innovation: Design Thinking, Design Sprints, Lean UX, Product Market Fit, User-Centered Design, Growth Mindset

  • Leadership: Mentoring, Coaching, Workshop Facilitation, Client Relations, Communications, Accountability

  • Strategy: Strategic Partnership, Visionary Thinking, Product Strategy, Product Vision, Service Design, Risk Analysis, Mobile Strategy, Customer Research, Qualitative Research

  • Product Design: User Research, User Experience (UX), Information Architecture, Prototyping, Generative AI

Education

  • Boston University Questrom School of Business, Boston, MA — MBA ‘23

  • Georgetown University, Washington, DC — Graduate Certificate, Corporate Executive Leadership

  • Purchase College, SUNY, Purchase, NY — Bachelor of Fine Arts, Cum Laude ‘01