Helping Produt & Design thrive in dynamic times.

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Case Studies

Product vision and MVP for AI-driven business automations

Working with boutique consulting firm to set the vision, roadmap, and MVP execution for a new product. The work focused on creating business automation platform with AI-enabled workflows. See more »

Elevated an ecommerce team to deliver 40% conversion lift

Re-established the practice of Product Design at one of the leading design asset communities. Elevated the team’s attention to craft, infrastructure, and team development. Brought the marketplace for design in line with contemporary e-commerce standards and lifted conversion in the process. See more...

Previous Work

Facilitated Product Strategy Development

Designed a bespoke product strategy workshop for the leading solar financing company. Facilitated the 2-day session in person with C-Suite and Directors. Collaborated with CPO to finalize strategy for next 1, 3, and 5 years.

Accelerating business innovation with generative AI

I joined McKinsey’s LeapAI team to shape the design strategy for its global Beta. The platform helps ventures build custom AI models and speed up innovation using its own generative AI tools.

Shape the market for clean energy consumer financing

Design and Launch a B2B2C clean energy financial transaction platform. Lead quick response to regulatory changes. Launch first-in-class clean energy combined financing application. Grow functional capabilities of design team with Cross-functional research training

Scaling a Unicorn

Design the scale and expansion of an e-commerce unicorn. Led designers on the merchant experience team, managed the internship program, . Help e-commerce "unicorn" step into a new chapter.

Additional experience

  • In 2023, I received an MBA from Boston University through their Online MBA program.

    in 2010, I received a Graduate Certificate from Georgetown University in Corporate Executive Leadership.

  • Currently, I mentor through ADPList, providing guidance for early-career professionals.

    In the past, I have provided mentorship, coaching, and guidance for anyone who I have managed.

  • I was the first teacher selected to lead the 12-week Introduction to UX class at General Assembly in Washington, DC.

  • I have mentored speakers for TEDxPotomac; coached SXSW speakers through the CrankyTalk speaking workshop.

  • At CustomInk.com, Led research and design efforts for a new internal and external e-commerce checkout system, accommodating highly disparate use case scenarios

    Infused contextual user experience research methodology into a data-driven, agile development environment

  • In the early 2000’s, I held a variety of graphic design production positions, including work for Wunderman, Time Warner Cable, Bayer, and Feld Entertainment.